YOYOSO, a designer brand for the beauty of life, integrates the wisdom of nature into the creation from the designer's perspective, combined with aesthetic elements, as well as repeated thinking, exploring, and discovering.
With the carefully selected materials, the purest and true craftsmanship, and the smooth aesthetics with the design, each product of YOYOSO represents an artistic style of fashion and the return to nature, advocating the principle of "modern, practical and simple". Also, the products cater to the demand orientation and tendency of contemporary consumers, and add more "comfort and excitement" in life.
What consumers need is not a quality product, but the experience that the product brings to them. But it's true that quality is the foundation. YOYOSO designers start from the beauty of creation, excavate it, and present the beauty of the product to the consumers to the maximum extent for them to enjoy the aesthetic experience.
What consumers need is not a quality product, but the freshness that the product brings to them. Fashion is the eternal pursuit of young people. However, the change of the times gives different definitions of “aesthetics”. For this, YOYOSO excellent buyer team and the aesthetic design team work closely to select global frontier fashion products and offer consumers excellent aesthetic products full of freshness!
All products of YOYOSO will bear three steps of quality inspection since their birth, namely on-site quality control at the factory, incoming quality control and outgoing quality control at the headquarters, inspected by the QC team of YOYOSO.
Large storage space of over 70,000 square meters, standardized distribution system, 0.5cm thick cardboard boxes, and within-48-hour mass products outgoing ensure that products are delivered to the stores safely and on time.
YOYOSO returns to the essence of life and the beauty of nature, breaking the borders and removing the unnecessary whitewashes and affectations. By discovering and collecting the aesthetic elements, and integrating them in the design of products and packaging, YOYOSO tries to make it easy for global consumers to select and enjoy.
YOYOSO combines the strong supply chain integration capability with a aesthetic designer team with new concept to reduce production costs and ensure fashion aesthetics and provide stress-free shopping experience and more “life exploring” methods for consumers worldwide through independent design and mass procurement.
September 19 to 20, 2017, YOYOSO successfully conducted the “National Operational Implementation Hands-on Training Session” at its Northeast China stop in Changchun, Jilin. Combining theory with practice, this session trained the store owners and managers of its local franchisees in managing and operating their stores with systematic thinking in order to boost their teams and double their sales!
The session was full of excitement. Under the guidance of the YOYOSO’s gold store operational implementer, the store owners and managers learned and immediately applied what they had just acquired and simulated store scenarios onsite, thus specifically solving those “persistent, serious, and tough” problems with day-to-day store operations. Through the “Thorough Exposure Session” and “SWOT Analysis”, it helped the stores, at a high level, to clearly understand their core competitiveness and advantages to build on; onsite, they came up with operational and marketing strategies and tactics that were customized for the stores and actionable!
The Business School of YOYOSO is the “Whampoa Military Academy” for the store owners and managers! With more than a decade of experience in the department store sector and chain management, it has gained a better understanding of the “pain points” and “itchy points” in the operations of franchise stores. It offers three major courses, namely Store Layout Method (a core secret for growing a prosperous store), Store Sales Warriors (secret for doubling sales), and Store Data Management (backend management and inventory management). Complementing each other, these courses are the “magic tools” developed by YOYOSO to incubate talents, develop elites, and strengthen teams! With superb courses and exciting sharing and interactions, the session not only aroused interest among the trainees but also boosted their confidence and motivation.
This session, lasting two days and one night, impressed the trainees from Northeast China, who greatly benefited from it. With solid practical knowledge of store operations and intense competition between study groups for higher scores, it allowed the participants to take a thorough view of their store management from different perspectives and levels; it exerted influence in detail and depth, stressed scientific and appropriate methods, and broke free of the limit of traditional mentality in order to win in the market.
YOYOSO National Store Operational Implementation Hands-on Training Session Northeast China successfully concluded, signaling that a new batch of YOYOSO franchisees and store managers would soon embark on a new journey in the era of “New Retail”. Practical store operational implementation is an ongoing process of perfection – there is a start point, but with no end point in view.
YOYOSO lets its action speak for itself, always delivering its promises. Committed to working with its business partners, it keeps incubating store operation talents to ensure the success of its stores; it helps its stores optimize and upgrade their management to double their sales!
November 15 to 16, 2017, YOYOSO successfully conducted the “National Operational Implementation Hands-on Training Session” at its Chongqing stop. It received unanimously positive comments from the trainees; it made the franchise store owners and managers fully passionate about and confident in doubling the sales in the final season of 2017!
This “National Operational Implementation Hands-on Training Session” in Chongqing invited Ma, a gold instructor from the Business School of YOYOSO, and Zhang, a gold store implementer to share knowledge of practical store operations with more than 100 YOYOSO trainees. During the session, practical knowledge and interactivity in hands-on operations were easy to understand and actionable. Through case studies and scenario simulations, the session enlightened the trainees in problems frequently encountered in daily store operations – they could find the solutions, get self-motivated, optimize the management of their stores, and find ways to boost sales!
How to operate a physical store in the new era of retail? According to YOYOSO, store operations should be consumer-centric and, through lean and systematic management, deliver conscientious service and display products perfectly. In this way, the store not only offers customers quality products at competitive prices but also allows them to enjoy warmth and aesthetics; by attracting, touching, and retaining customers, the store can enhance its influence of its image over consumers!
Store operations are done in a smart, systematic way! The concept of new retail means higher requirements of consumers for products, service, and experience, which can mean both challenge and new opportunity. Therefore, systematic market operations are the only way for a brand to win consumers over! Starting from store sales and management and taking routine store sales and service as example, this training session worked out a standardized operational process and performance review scheme; according to changes in market demands, it taught the stores the simple, easy-to-use, and effective techniques to double sales.
This session, lasting two days and one night, successfully concluded, signaling that its participants would soon embark on a new journey to double store sales! Learning is a process of refueling, while implementation is the only way to produce power. As YOYOSO believes, the last season of 2017 will be more perfect! No matter who or what you are, you deserve a place in the arena as long as you work hard!
With the expansion of its influence as a leisure department store brand, YOYOSO is currently present in Southeast Asian countries such as Malaysia, Vietnam, the Philippines, and Laos, radiating its influence to other overseas markets such as Spain, the UAE, and New Zealand. Thanks to its rich experience in overseas operations, fashionable and generous brand image, and sharp market insight, YOYOSO gets on the fast track of globalization with the Belt & Road Initiative.
Recently, Ma Huan, founder and chairperson of YOYOSO, was invited to the ASEAN-China Resource Integration Conference & One Belt & One Road Forum taking place in Thailand, where she joined excellent entrepreneur representatives from Singapore, Cambodia, Hong Kong, and Thailand in sharing opinions on the economic promotion of the ASEAN countries by the Belt & Road Initiative. Through wonderful sharing and exchanges, the light luxury philosophy of YOYOSO was highly approved of by the numerous Thai government officials and entrepreneurs!
Meanwhile, YOYOSO won the ASEAN “Innovative Award for International Chain Services” presented to Ma Huan by Wang Pengdi, former vice prime minister of Thailand, general Cai Shengshi, and Dr. Wiboon Shamsheun, PhD and former education minister. Ma received congratulations from Nata, incumbent Air Force major general, and Nantana, a female senior colonel, and many ministerial government officials who were present at the event.
Ma Huan, chairperson of YOYOSO, had cordial exchanges with Thai and Chinese representatives. They affirmed the great significance and infinitely promising future of the Belt & Road Initiative and believed in cooperation for a win-win, representing Eastern wisdom and an inevitable trend!
Actively responding to President Xi’s Belt & Road Initiative, YOYOSO upholds the principle of “business cooperation, common development, and win-win” and makes every effort to promote a diversification platform in order to bring shopping happiness to global consumers!
Yiwu, China, August 13, 2018:YOYOSO, International Fast Fashion Life Style Department Store Brand, today announced that it has signed a strategic cooperation agreement with Tablez, the organized retail arm of LuLu Group Internationalto bring stores and the Brand to India. Ms. Ma Huan, YOYOSO Brand Founder and Company President, inked the agreement with Adeeb Ahamed, MD, Tablez, in a ceremony held in Yiwu, China on Monday.
Illustration: representatives of both parties were signing cooperation agreements
Headquarted in Yiwu, YOYOSO offers affordable, fashionable and trendy daily life products that have great functionality, quality, design, and value. There are more than 5,000 items in the YOYOSO product line, with new ones added every month. With more than a decade of experience in retail operations the fashionable leisure department store chain has more than 1,000 stores worldwide.
Tablez plans to open stores of YOYOSO across multiple locations in India over the next five years, with 30 stores to be launched in key cities in the first phase.
Mr. Adeeb Ahamed,MD, Tablezwas giving a speech at the signing ceremony
Adeeb Ahamed, MD, Tablez said: “We are excited to join hands with YOYOSO to bring the world-famous fast-fashion leisure department store brand to India. YOYOSO products are simple, natural, high-quality and have great value. We are sure that it will strike a chord with the discerning Indian consumers.”
The parent company of Tablez, LuLu Group International had in June announced that it will increase its yearly exports for its retail stores from China which stands currently at US$ 220 million to US$ 300 million. LuLu Group International is also looking at setting up Hypermarkets in Yiwu and other major cities in China at an investment of US$ 200 million.
senior executives were taking a group photo after the signing ceremony
Ms. Ma Huan, the president of YOYOSO, said: “Indian market is one of the most important part of global market. It’s a great opportunity for both YOYOSO and Tablez. Through the mutual cooperation, we are confident that YOYOSO will bring plenty of surprises and happiness to new generation India.”
Tablez, the organized retail arm of retailing giant LuLu Group International, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. The company has signed master franchise agreements to bring brands like Springfield, Women’secret, Toys 'R' Us and Babies ‘R’ Us to the country. Tablez also holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Peppermill. Tablez currently operates more than 55 outlets globally and plans to expand to 175 outlets by 2020.
YOYOSO is International Fast Fashion & Leisure Department Store Brand. YOYOSO offers more than 5000 kinds of quality products across categories like cosmetics, home accessories, fashion accessories, fashion bags, digital accessories, stationery & gifts, seasonal products, imported food, etc. At present, there are over 1000 YOYOSO stores spread across the world.